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Tips to get featured snippets12/29/2023 When Google receives a search query, it tries to find the best result to match it. To understand how featured snippets work, let’s break down Google’s patent on generating snippets based on content: Keep on optimizing your content until you see a featured snippet and can track results from it, such as: Be sure to track the differences in impressions, rankings, and CTR in Google Search Console, and traffic and visibility in Semrush. If I see an improvement in impressions, I’ll work harder for clicks. With this process of optimizing for featured snippets in place, I check the results at 7, 14, and 21 days. Keep Optimizing Your Content Until You Achieve a Featured Snippet Link building: Build links to help Google understand your website’s authoritativeness.ġ2.Schema markup tags: Help Google understand what your page is about and recognize elements like tables.External links: Let Google know which external sites you trust and demonstrate credibility with your citations.If you achieve a featured snippet, you want to support the rankings of your best pages with it. Internal links: Help Google identify your site’s most important pages.Most of the best-performing content has images with alt attributes. Image Alt attributes: For all graphics, make sure you use descriptive alt text to help Google understand what the image is all about.Heading tags: Use question keywords, as discussed above.Meta description tag: Use SEOmofo to make the most of the pixels available and write user-centric and keyword-specific meta descriptions to drive the highest clicks.Title tag: Use Coschedule Headline Analyzer and the SEOmofo snippet optimization tool to create a catchy title tag that fits the pixel requirements.Perfect URL structure: Keep your URLs short, ideally three to four words.Here are some SEO tactics that work for featured snippets: Now you need to help Google understand what the page is all about - and quickly. Your top 10 rivals for target keywords to let you understand whom you’re going to compete with. You’ll get the below SEO recommendations for your content to plan the content optimization for featured snippets. Input your keyword or content topic, select the targeted location, and click on the green button. Go back to Semrush and open its SEO content template tool. They are relevant to the type of featured snippets available, which can help you plan and optimize your content. Understand the different types of informational search intent behind the search query. So, this type of search intent is most likely to boost the CTR.Īnd lastly, if users are looking for “how-to” answers and a video attached to those answers, it will get the maximum CTR. The table content is larger than what Google Featured Snippets can show. ![]() This type of search query comes up with a table type of featured snippet. This type of search query assists in both CTR and brand reputation. If users want to get more information, they’ll click on the results. Here, the user expects a paragraph or listicle type of featured snippet as shown in the types section above.
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